The Radcliffe Company… Advisory Services in Destination Marketing & Management

TRC has formed several collaborative alliances that aggregate essential talent and resources to address destination challenges in today’s tourism marketplace. The essence of sustainable competitive advantage rests in a well thought out strategy based on a factual understanding of the market, proper technical resources and effective organizational structure to implement marketing initiatives. With this in mind, TRC has assembled alliances that combine senior level talent and experience to address today’s destination challenges.

Nichols Tourism Group
Mitch Nichols, President of the Nichols Tourism Group (NTG), is an active collaborative partner with The Radcliffe Company in providing destinations with long range strategic planning services. Since 1996, Mitch has been intimately involved in assisting state and county governments in tourism development from Alaska to Florida and has positioned NTG as a national leader in providing strategic planning, product development and research services to the travel and tourism industry. Mr. Nichols’ expertise is focused on the study of a destination’s underlying economic factors, the impacts of changing market conditions and the resulting implications to product and destination performance.

Behavioral Research Center
The Behavior Research Center, Inc. is an independent Phoenix-based firm providing marketing and management research and counsel to both public and private sector clients since 1965. The company specializes in research in public opinion, public policy, transportation and consumer behavior, and designs and conducts projects on a local, regional and national scale, as well as throughout the Spanish speaking Americas. The Center has comprehensive facilities and a full range of design, data collection and analysis techniques (drawn from social science and marketing) to meet each client’s informational needs. Behavior Research Center enjoys a reputation for excellence in innovative problem solving designs, and accurately predicting consumer behavior. The company is involved in developing policy and consumer research to identify and solve complex marketing problems for a diversified client list. BRC has had extensive experience in the tourism industry and has conducted market research programs for DMO clients throughout the Southwest.

New Media Gateway
New Media Gateway (NMG) is the leading sales and marketing technology company in the US, providing all the products and services necessary to generate leads, drive sales, reduce costs and improve operational efficiencies. NMG, the Dallas-based digital technology company with over 2500 clients world-wide has recently entered the destination marketing arena and introduced a landmark product line specifically designed for the travel and tourism industry and the organizations that market destinations. If the client organization is looking for web design, interactive presentations, video production, interactive 3-D tours, E-mail marketing solutions, search engine marketing, CD/DVD authoring, replication and fulfillment or data management systems, NMG is the leader. TRC is a collaborative partner of NMG representing the entire line of digital solutions and web power tools that can drive sales and generate sustainable competitive position for any destination or hospitality product.